Alanui was founded by the brothers Nicolò and Carlotta Oddi in 2016. The idea came about by chance after Nicolò gave his sister a vintage cardigan, that he bought in an American market. Inspired by this, the two brothers decide to create a line of unisex luxury knitwear. The term "Alanui" means "great journey" in the Hawaiian language, but the brand is made in Italy. The brand's symbolic garment is the oversize cardigan without buttons, a garment suitable for men and women and without season, decorated with colorful jacquard designs inspired by American iconography. Thanks to the two founders, the cardigan becomes a lifestyle garment to show off as a canvas to express yourself. The Woman's Alanui collection by Ratti Boutique is characterized by the brand's most iconic cardigans with unique prints and colors.

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